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THE HOLISTIC AUDIENCE:

The audience demographics is from age 16 to 105, which provides a melting pot for advertising executives. These folks spend money at any cost for health, fitness and beauty products because they pride themselves on being alive, alert and well. People from blue-collar to affluent professionals spend hours at the gym, spa or yoga studio and invest thousands of dollars to keep up with their very trendy, yet practical, lifestyles.

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